Tru Vue
Tru Vue is a manufacturer of high performance glazing products for the custom picture framing, museum and engineered optics markets. They are an industry leader in anti-reflective coatings, conservation-grade UV protection and specialty glazing, based in Illinois.
New Product Campaign
When Tru Vue came out with new, smaller sizes of their Optium Museum Acrylic®, they wanted to send custom framers an introductory kit to emphasize the unique features of the product, as well as the financial benefits.
In addition to this Welcome Kit, the campaign also included a print advertisement, a collection of digital resources for distributors, a multi-stage email campaign, and a series of social media posts.
Welcome Kit Custom Envelope & Introductory Letter
Product Sell Sheet
Retrofit & POP Sticker for In-Store Display
Tri-Fold Product Brochure
Print Advertisement
Email Marketing Campaign
